REFERENCE: MARKETING FOR SECURITY CONTRACTORS
Year-on-year increase in conversions by 251%
DAMACOM specializes in installing security systems in homes, businesses, apartments, and apartment buildings. Mr. Šenk, CEO of DAMACOM, approached us with a request to redesign their website and streamline their existing online promotion. Take a look at how we did it.
A MOVE FOR CREDIBILITY
Trust is the basis for successful cooperation
In the case of property security, we invite a representative of the company we are addressing to our home or business. In such cases, trust is more important than ever. Therefore, it was necessary to personalize the site so that the site visitor could see who was visiting their home. After all, we will be more at ease if we know in advance the face of the person with whom we are communicating.
EXCLUSIVE UX
It is important to lead correctly
Don't you also like to get lost and not know where to go next? In this case, everyone will welcome a helping hand. Web development works the same way. We try to ease the way for visitors to a no-obligation consultation, where they will get all the information they need from experienced professionals.
SEO OPTIMIZATION
Higher positions, higher numbers
Search engine optimization (SEO) is crucial for many businesses, and the same is true for security. By optimizing search results, increasing visitor numbers and other activities, DAMACOM has made it to the first page of Google's search engine for terms such as camera systems Brno, security systems Brno and others.
PERSONALISED ADVERTISING
We know who and how to reach
Generating interest is not an easy task these days. By creating a customer persona, we can gain much more insight into their interests and therefore deliver content that engages them. For example, with home security, we targeted Facebook ads at dog owners.
And the results?
By optimising the content on the website and in the ads, we have not only managed to get the Damacom brand in front of people, but above all to bring relevant conversions in the form of new customers. So successfully, in fact, that we had to start reducing the number of advertisements...
What about the client?
„Naše spolupráce s firmou Krejta je od začátku postavená na osobním kontaktu a osobním porozumění. Na začátku jsme si sedli, řekli jsme si, co jeden od druhého očekáváme, a po nějakém čase jsme si to vyhodnotili… Jejich práce je rychlá, spolehlivá a efektivní.“
