Determining the goal is crucial. Why should customers make a purchase at your website?
Having a goal to sell more goods sounds appealing but to fulfill it we need to dig deeper to learn about your customers’ needs. Have you ever thought about why you preferred one shop to another? In most cases it was not because of their prices. That shop just caught your interest.
The first step leading to success is to think about what makes you unique and what you want to offer. It may be the possibility to pick up the goods at your subsidiary, the possibility to try the goods out and return it or the privilege of selling Czech products. Such uniqueness can ensure that your customers will remember your brand or recommend it.