Printline - KREJTA

Case study:

Creating a web presentation for alternative PrintLine cartridges

Project in details:

PrintLine offers a wind range of alternative printer toners made from recycled components which are environmentally friendly and significantly cheaper then originals. Creating a web presentation that will make it easier for customers to choose an alternative cartridge for their printer was no problem for us. Do you want to see for yourself? Check it out here here.

Tailor-made web presentation

All websites are tailored to clients, and even in this case it was not an exception. The key was to make it easier for PrintLine customers to find out if their printer is compatible with alternative toners. For this reason, the configurator is placed on the first landing page and the user does not have to look for additional information but can go straight to the point.

Old web version

New web version

Three steps to product selection

Completing the configurator and determining the printer´s compatibility with toners is a partial conversion step for PrintLine. That is why the configurator is programmed so that everyone can fill it in easily. Just enter three parameters of your printer – brand, series, model and the list of compatible alternative toners with your printer is yours.

For the functionality of this tool, it was necessary to connect XML feeds of products and XML feeds of printers from two different sources. This allowed individual toners to be displayed after selecting the printer.

Show your greatest benefits to the customer

Does your company or product have many benefits? Do not be ashamed of them. You need to convince a potential customer that you are better then the competitors. Are you cheaper? Verified? Are your products long-term tested? Do you have other qualities? Show them to the customer and convince him that you are the right choice.

Customer review

Monika Havelková

Marketing specialist


Krejta solutions s.r.o.

I appreciate the useful ideas and tailor-made solutions they come up with, their professional approach which is combined with humanity, helpfulness and willingness. Thanks to this unique balance, we found the ideal partner who met all our expectations.