During designing we followed the rule that beauty lies in simplicity. All paintings from these artists are amazing colorful works which we wanted to let shine. That is why we designed mostly all the website features to be in black and white, only accompanied by the colors of these artworks.

Quick orientation

Since there are numbers of various artists presented at the website it was important that the customers could quickly select their favorite artist from whom they would like to buy the investment art, filter out the paintings from that specific author, ask for a price offer and then invest.

Story sells and this applies especially in art

Authors become famous in particular because of their life stories and experience. That is why the page with autobiographies is one of the first things we wanted the visitors to see. When they know what the authors wanted to express it is much easier to fall for their artwork.