REFERENCE: B2B MARKETING OF PRINTER RENTAL
B2B marketing and the intuitive website of Damedis
Damedis is a company specializing in the retail and wholesale sale of office equipment and supplies in the Czech Republic and Slovakia. Damedis approached us for help promoting their B2B printer rental service in the Czech market.
MODERN, CLEAR WEBSITE
Make it easy for customers to navigate
Advertising gets your product in front of people, but your website decides whether you turn them into paying customers. It must be clear, functional, and clearly state what you offer and, most importantly, how it helps them. All of this was in our minds during the creation. And the result?
INTUITIVE UX
Let the customer choose what they need
When designing a website for B2B marketing, it’s crucial that the user can find what they are looking for in the shortest amount of time possible. If they don’t, they turn to the competition. That’s why we implemented a feature on the site allowing the customer to select the parameters that interest them most. This makes selecting the printer the customer needs easier.
CHATBOT
Want to simplify the selection? The robot will help!
If the customer doesn’t know which parameters are important for them, they can use the chatbot. The chatbot guides them through the printer selection process and at the end recommends the most suitable device. However, if the printer choice doesn’t work for the visitor, they can reach out to an expert directly in the chat for assistance.
CONTACT PAGE
Be close to your customers
Damedis has several representatives in major Czech cities, so we decided to create separate landing pages for each city. This helps improve rankings for local search queries. Customers can also contact the person responsible for their region directly.
VISUALISATION OF COST REDUCTIONS
Jednoduchá cesta k pomoci vašim zákazníkům
In this step, we used a configurator, which is a kind of guided questionnaire to help the customer determine which printer they should rent from us to save the most on printing costs. The configurator is the quickest and simplest way to ask the customer what they need to know. After completing it, the user will discover their potential financial savings compared to their current options if they rent our printer.
The further the customer gets in this questionnaire, the more likely it is that they will complete the process. And if they don’t submit it? Then we use remarketing and remind them.
REMARKETING CAMPAIGN
Why should the customer choose you? Give them a clear answer!
One of the most crucial questions you need to answer for hesitant customers is why they should choose you over the competition. That’s why we showcase your advantages in a remarketing campaign after the customer completes set goals on the website.
What about the client?
Barbora Došková
Product Manager
“We invited Krejta to the tender for the website of our independent project. The company earned our trust due to their immediate understanding of the brief, good estimation, original ideas, and great flexibility. The project was completed on time and even included functionalities that offer something extra compared to the original brief.”
