REFERENCE: PROMO SECURITY OF CARS ON THE CZ MARKET
Successful market entry with up to 300% ROI of new IGLA product
IGLA is a unique device for protecting vehicles against theft, which nobody in the Czech Republic knew. Our task was to get the product into the awareness of customers and ensure its stable sales on the Czech market. That doesn't sound easy, does it?
COMPREHENSIVE PROMOTION
Web. Advertising. Video. Everything for your success
Getting a brand new product in front of customers is not easy. If you want to succeed, you have to take it honestly, step by step. And what does it look like when it succeeds?
EFFECTIVE UX
We'll get their attention
If the customer doesn't find what they are looking for when they first look at the newly opened page, they leave. This fact does not benefit the website in any way and leads to its decline from the top positions in searches. In order to reduce the percentage of immediate site abandonment, we have placed a video on the front page. From it, the customer immediately understands what the product offers, and thanks to this video we keep them on the page longer.
VIDEOPRODUCTION
We explain how the product solves the problem
Video has the potential to provide detailed product information more effectively than text. It demonstrates how the product works, what its key features are and how it specifically addresses your customers' needs and problems. Video makes site visitors feel more informed and more willing to take the next step - whether it's making a purchase or leaving a contact.
SOCIAL PROOF
Satisfied customers are the best advertising
A review is the best way to find out if a product is worth trying or not. If your customers are satisfied, why not show their reactions to other users as well? Preferably before they even click through to your page. Displaying reviews will increase your search click-through rate, which is an important factor in search engine optimization (SEO).
SEO OPTIMIZATION
Time on web is worth its weight in gold
An important aspect of search engine optimization (SEO) is, among other things, the amount of time a user spends on a website. To keep customers on the IGLA website as long as possible, we decided to implement a configurator. This not only gets customers to spend more time on the site in an interesting way, but also guides them through a form that verifies the compatibility of the IGLA product with their car.
The result is a happy customer who can easily and quickly find out what they need, as well as keeping them on the site, which contributes to better search rankings.
ONLINE PROMOTION
Show them. Explain. Touch their hearts.
For the promotion in the online space, we have chosen a combination of contents that together cover all phases of SEE-THINK-DO-CARE of the buying process, which enabled us to convert many viewers into customers and increase the overall ROI by up to 300 %.
SEE, THINK, DO, CARE
We will raise awareness and generate interest
Thanks to a well-planned targeting strategy, we reached new customers who were previously unfamiliar with the product and subsequently brought them to the site. If they didn't buy during their first visit, we won their favour gradually.
PERSONALIZATION
Personalisation will increase interest
Personalisation is key in today's information age - much of the budget is simply ineffective without it. That's why we've identified the exact profile of the customer with a vehicle security need. Using the actions he performs on the site, we can tailor the ad to make it look interesting and not show him content he's already seen.
And what about the client?
Josef Košíček
Jednatel
"I was looking for a reliable partner to help us push the IGLA product on the Czech market. I took care of the company's online marketing myself at first, so I have a little experience. I first entrusted the guys with a few small tasks, which they did very well. After this experience I entrusted them with all the marketing activities of the company.
The guys from KREJTA not only managed to meet our expectations, but even exceed them. Not only did they manage to lower the click-through rates for PPC ads, design Facebook campaigns so that they really work, but we did not expect that they would be able to move us to the top of Google searches so quickly. So the conclusion is that if the direction is maintained, we will continue to work with KREJTA."
