REFERENCE: MARKETING FOR BABY SHOES RETAILER
Sales increase by 55% and stable growth in the Czechia and Slovakia
We embarked on a journey with Gugenio, a manufacturer of children's shoes, in 2022. We helped them enter the Czech market and pave their way to success.
And what do we do for them? We create social media posts and ads, prepare PPC ads, help build awareness and brand through emailing, affiliates and collaboration with micro-influencers. In short, we keep everything running smoothly.
RESULTS OF COOPERATION
What have we achieved together?
We embarked on a journey with Gugenio, a manufacturer of children's shoes, back in 2022. We helped them enter the Czech market and pave their way to success.
brand building with the community
influencer involvement
significant increase in KPIs
affiliate
PERSONALIZATION
We think about our customers. For them too.
Has Pete's leg grown again? Annie's starting kindergarten? What will Jiřík wear in winter? We're thinking of everything, even the customers.
Regular personalised emails remind them not to forget to buy boots for winter, sandals for summer or even slippers for kindergarten in time. We anticipate their needs. We also target specific customer groups in this way in our advertising.
USER GENERATED CONTENT
We have combined microfoos with microinfluncers
"She is running happily in the garden again. She looks really comfortable in her new shoes... Where did Amálka get them from?"
We work with mums and their children who really like the products - and are happy to recommend them to others. In doing so, they help us spread the word in their communities and show the shoes as they are really used. Walking around the playground or at home in the living room.
Customer satisfaction is key for us
That's why we were looking for a way to unlock it. Even more, even better. We're glad we found a way to take it up a level.
PRODUCTION AT FULL SPEED
We shortened the wait for new shoes
Shoes used to be made only to order. However, if there were several at once, it often caused production overload, leading to longer delivery times and customer dissatisfaction.
Therefore, we recommended the creation of a warehouse inventory, which increased the customer experience. Everything started to click and the positive reviews didn't take long to come in.
MERCHANDISE
We've added a little something for a better mood
Gugenio wants to be not only a supplier for children and parents, but also a partner, a friend. To bring smiles and pleasant experiences together with the shoes. That's why we came up with the idea to make the joy and enthusiasm of their customers even more supportive with the small gifts they find in their order. We have prepared beautiful colouring books or balloons for them.
SOCIAL PROOF
And the results? They speak for themselves
We are pleased that our work is bearing fruit. The shoes are selling well and the satisfaction of the buyers is proved by and Gold Verified by Customers badges on the Heureka portal. But it's not just retail that's growing, wholesale sales to partners are on its heels.
WHAT ABOUT THE CLIENT?
"We agreed to continue working together and that was the best thing I could have done because after a few months we had much better results. Our sales started to increase continuously year on year."
