PPC CAMPAIGNS – WHERE TO GO?
GET THEM
TO CLICK
When you polish your PPC campaigns to perfection, customers will notice. Tempting content will invite them to click. So what are you waiting for? Let’s build advertising that truly pays off.
DID YOU KNOW THAT...
UP TO 60 % OF USERS DON’T EVEN NOTICE THEY’RE CLICKING ON AN AD?
Seek and you shall find. And when you target right, they’ll find you. Be close, deliver what people want… Customers will flow to you without even realizing it was advertising that brought them.
WHY INVEST IN PPC CAMPAIGNS
A treasure for your audience… and for you
Well-crafted PPC advertising is a real treasure for your brand. It brings in customers who truly want your products or services. So every dollar invested has a purpose. Let’s set out on this journey together.
AND CAN YOU...?
SEARCH
REMARKETING
BANNERS
WE CAN!
TAKE IT STRATEGICALLY
Make it run like clockwork
The right campaign isn’t a stand-alone unit but part of a system, a cog in the machine. If it doesn’t fit into the overall concept, it may lead nowhere. Make sure your campaigns make sense. We’ll help you.
HOW IT
WORKS
Setting goals
We get to know you, your company, vision, and products. We set clear goals and plan the path to get you as close as possible to your customers – without wasting budget.
Designing ads
We analyze your target group and figure out where and how to engage them. Why is your product appealing? How should it be presented? Which channels to use? We’ll find out.
Setting up & optimizing
Here we go! We prepare the campaign, launch it, and optimize it – making sure everything runs smoothly.
HOW DO OUR CLIENTS EVALUATE OUR COOPERATION?
“We agreed on further cooperation, and it turned out to be the best decision I could have made, because after just a few months we were seeing much better results. Our revenues started to grow steadily year over year.”
“Krejta is made up of skilled young people we know personally. I see that as an advantage compared to other agencies, where things are often more anonymous. Our meetings usually take place in a friendly, relaxed atmosphere, and the Krejta team is always flexible with our requests and projects.”
“For me, the biggest added value of working with Krejta is their experience and independence. They quickly understood what I expected from our cooperation and what the Kernun brand really needs.”
"We felt the benefits of cooperation with Krejta agency right after the first year of cooperation, when the covid pandemic came. We were able to react quickly and flexibly to the current conditions. As a result, we were able to grow even during and after the difficult period of the pandemic."
“The biggest added value in cooperation with Krejta Agency is their creativity, passion and personal approach. I appreciate the detailed study of the whole problem and the proposal of possible scenarios and solutions.”
“Our cooperation with Krejta has been built on personal contact and mutual understanding from the very beginning. At the start, we sat down together, shared what we expected from each other, and after some time we evaluated it… Their work is fast, reliable, and effective.”
"The highest added value we have felt from Krejta is their ability to cover our needs in the industry we are in and the comprehensiveness of their team. Krejta's experience has enabled us to achieve the results we needed in this way."
"What we liked most about working with Krejta was that they guided us through the whole process. In the beginning, we came to them with just an idea and a script that they were able to transform into reality. We've had success with the video across dozens of countries around the world, and we've mainly received feedback that it looks very professional."
Are you in?
FAQ
1. Which channels do you manage within PPC campaigns?
Almost anything you can think of. Of course: Google, Sklik (Seznam), Facebook, Instagram, YouTube, and LinkedIn. We also use Microsoft Ads, TikTok, Pinterest, Zboží.cz, Heureka, Glami, Favi, and Biano.
2. How do you measure the success of PPC campaigns?
Measurement always depends on the specific goals and type of campaign. But there are some processes and metrics we apply across most projects:
Tool-level measurement: On PPC platforms (Google Ads, Meta Ads, etc.), we track metrics like CPA, ROAS, CTR, conversion rate, and clicks. These help us adjust campaigns on the fly.
Website-level measurement: We analyze user behavior – number of conversions, conversion value, average order value, number of events (like button clicks), pages viewed, or time on page. Typically via Google Analytics.
Business impact measurement: We look at real results in CRM or ERP systems – net revenue, number of closed deals, qualified leads, or profit margins.
3. What are the most common types of PPC advertising and how to choose a strategy?
PPC ads come in many forms! The most common include search ads (targeting keywords), banner ads (great for brand building), and Google Shopping (for direct product promotion).
It always depends on your goals. We’ll plan the right strategy together. To raise awareness, we might go with banners and video ads. To boost sales, remarketing and search campaigns are often best. And sometimes the winning choice is a smart combination. We’ll find what works for you.
4. Where to find your target audience – and where will they search?
Different audiences use different search engines. Younger generations rarely use Seznam, while older ones still do. Younger users are more likely to find you on Google. And today, even through ChatGPT.
5. How to improve PPC campaign results?
You need an audit! And not just any audit – a PPC audit. We’ll be happy to run one for you and find out what’s working and what you can improve to make your campaigns run even better.