Facebook Video Strategies

Facebook Video Strategies To Help Boost Engagement

Facebook video is a powerful social medium that enables brands to reach their target audience. Marketers are turning to Facebook to connect with customers. Video marketing is one of the most effective ways to advertise a product or service. Those who watch videos on Facebook have a greater chance of purchasing the product if they click on it. 

Facebook Video is also said to be the future of how brands market themselves, but many marketers are still unsure what strategies would work best for them. With the rise in videos posted on Facebook daily, you need to be innovative and savvy to keep up with the competition. This is why we will be looking at some of the strategies that you can use to boost engagement. 

Here are 7 Facebook video strategies to help boost engagement:

Add a Call to Action

Encourage users to click on the call to action on the video by adding it in an eye-catching manner. For example, if you want people to purchase your product, put a tagline such as “Buy now!” or “Buy now at this price!” 

Planning ahead is also important when you are adding your CTA. Write it out in text form instead of drawing it on the video. If you have time and don’t mind spending more money on production, use images that portray what your business offers. If the images are done well, they will help boost engagement  because viewers tend to have empathy for the people in those pictures.

Use Facebook Live as a promotional tool

If you want people to watch and interact with your brand, use Facebook Live. With the platform’s has-a-buzz feature, it is convenient for people to watch from their phones and computers. It is also a great way to offer news and updates about the company or service.

Live video is a great way to boost engagement. It is more effective than just posting a regular video because it helps you build your brand. The added benefit of live video is that you can have interactions with viewers and followers. You can ask questions and discuss the product or service with them, which will increase the viewers’ confidence in your brand. You can also share the best practices that you use when selling your product or services. By doing this, you gain credibility among the viewers since most people love to hear about what’s working and what isn’t while they are spending their money on something they are unsure of whether will work or not. 

Keep your video content Short and Crisp

Your video should have a clear and concise message. When creating your video ad, it is important that you keep it short. Vague messages are not as effective as clear, concise ones. The length of the video also determines whether or not people will be more likely to watch them. This means that if you are creating a new video, it’s best to keep your content short and crisp so viewers can easily digest it without making it painful to their eyes. Using editing tool like InVideo can help you do this. This allows viewers to view as many videos as possible without having to scroll down every time they want to look at your video because they are getting bored with the same content repeatedly being shown in one place.

Use Facebook Ads

Many people create Facebook video ads to promote their services and products because it effectively generates a positive response from users and keeps them interested enough to want to interact with the brand. 

It is inexpensive and easy to quickly create Facebook video ads and have them run on the social network. The easiest way to do this is to get an idea of what your target audience is interested in or passionate about, then make videos that relate to their interests.

Using Facebook ads to promote your video will help boost engagement too. When you launch the ads, you should create several ad versions in order to appeal to a wider audience. This will help increase the number of views and clicks on your video. 

Use Relevant Video

The content of your video is important when it comes to promoting your business or service successfully. Make sure that the content of the video is relevant and designed to suit the needs of your clients or customers. 

For example, if you are a fitness business, it is a no-brainer that you would be interested in making videos that talk about how people can get into shape and be healthy. The content of the video should also be relatable since a lot of people are on Facebook to avoid being bored. If your ad or video is not relevant, then it will not attract viewers or boost engagement. 

Another way to make your content more relevant is to make use of shareable images that appeal to your target audience. These images should also be related to the content of your video.

Embed Videos on Your Website and Blogs

Another way to boost engagement is to embed some of your best content on your website or blog. If a visitor is interested in learning more about your brand, they can click on the video and watch it. This will make them more likely to like your page or purchase the product or service that you are selling. 

This method also works when you want to increase engagement among your followers. If a user sees a video on your page, they are likelier to click on it and watch it. People are also more likely to buy if they recommend your brand to others and tell them how great it is. This is why businesses need to have at least one professional video posted on their website so that potential customers can be inspired by seeing what the company has to offer.

Create striking thumbnails for your video

The thumbnail is what people will look at first when they are scrolling through their newsfeed. If the thumbnail is appealing, viewers will be likelier to click on it. You must plan how your video looks ahead by planning the message you want to say and getting ready for the shoot. 

The video should match the thumbnail. The messaging you want to convey should align with how you plan to use your video as part of your marketing strategy. You can also use the Facebook comments feature to encourage viewers to leave a comment on it. You can even post on your wall encouraging them to do likewise if you want. This will help boost engagement because it is an attention-grabbing strategy that increases the odds of viewing a video.

The key to successful video marketing is to create captivating content that will inspire potential customers to want to learn more about you and your business or service. It should be noted that the success of a video on Facebook depends on how many people actually watch it, meaning that the aim of getting people to watch the video is most important. The more views, likes, and comments a video receive on Facebook, the greater your chances of increasing engagement are. More engagement means more potential customers which in turn translates into more sales.