The company Balkantrans is specialized in transport to and from the Balkan countries. The owner of Balkantrans approached us recently with a request to transform their visual identity and create a new website for the company. And how did we do it?
When we were redesigning the visual identity, we tried to maintain consistency with the existing elements, used by the company, and to give it a new and modern touch. In the new design we retained arrows, which indicates the speed of transport, from the previous logo. However, we have organized them into the initial B-letter of the company. This can also evoke migratory birds flying to the Balkans.
The color palette was created based on the values, which the company represents. The primary color of identity is blue, which represents responsibility and reliability. The secondary color is a mixture of red and purple representing enthusiasm and creativity.
The basic requirement was simplicity, because the company successfully worked and grew without online presentation. We have integrated into the design of the company’s new presentation websites an interactive map of the countries, where the company delivers the packages to. Cause we want to give visitors the most important information without extra steps.
I approached KREJTA solutions s.r.o. with a request to transform our web identity. My main requirement was simplicity. I really like the way how the Krejta team handled this task and I am very pleased with the new logo design. I just have to recommend their work.
