REFERENCE: BRANDING AND A NEW WEBSITE FOR AN ELECTRONICS RETAILER
Viking: A Brand That Isn't Afraid of a Challenge
Viking Technology stands for robust, high-quality products—power banks, solar panels, and smart home solutions. But there was one thing missing: its own brand identity— a clear story, tone, and visual identity. In short, anything that would inspire its customers. And what a passionate bunch they are!
So we got to work. And we transformed a run-of-the-mill electronics retailer into a powerful brand that isn’t afraid to take on the world.
IDEAMAKING
Go Your Own Way
Adventurers. Athletes. DIY enthusiasts. Viking’s customers are simply those who follow their own path without compromise. They aren’t looking for the cheapest deal. They’re looking for a brand that understands them.
The entire brand identity, encapsulated in the tagline “Go Your Own Way,” speaks directly to this target audience. It doesn’t talk about the product, benefits, or discounts… It talks about the customer. And that’s exactly why it works.
VISUAL IDENTITY
A Nordic spirit, sharp edges
We took the name “Viking” seriously. Dark tones, golden accents, and a rugged Nordic atmosphere evoke determination and a desire to overcome obstacles—exactly what drives Viking’s customers.
We complemented this with graphic details—the outline of a Viking helmet from the logo, hand-drawn accents reminiscent of a traveler’s journal. The result is a brand with character. And it certainly stands out in its category.
COMMUNICATION STRATEGY
The brand's clearly defined direction
Corporate identity, of course, is more than just a logo. It’s a comprehensive system. Brand character, tone, values. Target audiences. Needs, interests, concerns. Uniqueness. Aspirations. Purpose.
Simply put, it’s a whole range of things that make today’s Viking a Viking—and allow it to stand out from the gray waves of competition, in advertising and on the web.
NEW BRAND WEBSITE
A website that grabs your attention right away
Viking’s website has a clear mission—to give customers an immediate sense that this is the brand for them. No persuasion, no pressure—just by being itself.
A hero video featuring raw nature, copy written in their language, and an atmosphere that resonates with them. A community they belong to. Visitors recognize themselves in the brand—and they’ll find their way to the e-shop on their own.
A COMPLETE REBRANDING TO BOOST SALES
Your brand knows who it is.
Show it to the world
Viking’s new identity is more than just a cosmetic change. It’s a solid foundation that the brand will draw on for years to come—from marketing campaigns to packaging to future product lines.
And that is precisely where corporate identity and branding hold their greatest value: in long-term work that pays off year after year.
