REFERENCE: CREATION OF AN INVESTMENT E-SHOP
Creating an e-shop for a New York investment gallery
ArtInvest is a company dedicated to trading investment art in the United States, with its main office in New York. One day, the company’s director, Mr. Peter Zahraj, reached out to us with a request to build an e-shop and a new identity for their gallery.
CLEAN WEB DESIGN
Letting the real artists stand out
In our design, we followed the rule that simplicity is beauty. All of the artists' paintings are beautiful, colorful works that we wanted to stand out. That's why all the website elements are mostly in black and white, only accented by shades from the artworks themselves.
EASY ORIENTATION
You will always find what you are looking for
Since the site features several different artists, it was essential that visitors could quickly select their favorite author from whom they’d like to purchase investment art. They should be able to neatly filter artworks by a specific artist and then simply request a price quote for the piece and invest.
AUTOBIOGRAPHY
A story sells – and in art this is doubly true
The reason authors become famous often lies in their life story and experiences. That’s why an artist’s autobiographical page is one of the first things we want visitors to see. Once they understand what the artist wanted to express, it’s easier to fall in love with the artwork.
Velké jméno úspěch neručí
Můžete mít největší jméno na trhu (zdravíme Eden!), ale bez systému za ním – efektivní reklamy, přehledného e-shopu, silné komunikace značky – to stačit nebude.
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