PROPER CORPORATE IDENTITY
A BRAND THAT
STANDS OUT
Your brand deserves its place in the spotlight. We'll help you build a unique corporate identity so it won't get lost in the crowd – quite the opposite! It's time to stand out.
DID YOU KNOW THAT...
A STRONG BRAND CAN INCREASE TRUST IN YOUR BRAND BY UP TO 70%?
A brand is more than your products or services. It's your personality, values and communication style. And that is often what decides whether a customer buys from you. When making a decision, likeability plays a big role.
WHY INVEST IN CORPORATE IDENTITY
Strong brand(ie)s make strong companies
Let’s get to the spirits of the matter... or rather, the brandy. Because a strong brand is what will reliably kickstart a business. What customers will remember. And what will convince them to choose you over the competition. So, here's to your company!
AND CAN YOU...?
BRAND
LAUNCH
COMPLETE
REBRANDING
DEFINING
THE BRAND
WE CAN!
HOW WE
DO IT
Getting to know each other
We get to know you, your concept, your company, your products… And we find out how to take your brand to the next level. Or build it up from the ground so that it resonates with you.
Consulting and planing
We clarify ideas, select appropriate activities and plan concrete steps that will enable your brand to stand out.
Creating an identity
Here we go. Values, pillars, target audience, visual identity, tonality... Together we fine-tune everything and give your brand exactly what it needs. Now just start using it.
WHO WE HELPED TO STAND OUT
OUR PROJECTS
HOW DO OUR CLIENTS EVALUATE OUR COOPERATION?
“We agreed on further cooperation, and it turned out to be the best decision I could have made, because after just a few months we were seeing much better results. Our revenues started to grow steadily year over year.”
“Krejta is made up of skilled young people we know personally. I see that as an advantage compared to other agencies, where things are often more anonymous. Our meetings usually take place in a friendly, relaxed atmosphere, and the Krejta team is always flexible with our requests and projects.”
“For me, the biggest added value of working with Krejta is their experience and independence. They quickly understood what I expected from our cooperation and what the Kernun brand really needs.”
"We felt the benefits of cooperation with Krejta agency right after the first year of cooperation, when the covid pandemic came. We were able to react quickly and flexibly to the current conditions. As a result, we were able to grow even during and after the difficult period of the pandemic."
“The biggest added value in cooperation with Krejta Agency is their creativity, passion and personal approach. I appreciate the detailed study of the whole problem and the proposal of possible scenarios and solutions.”
“Our cooperation with Krejta has been built on personal contact and mutual understanding from the very beginning. At the start, we sat down together, shared what we expected from each other, and after some time we evaluated it… Their work is fast, reliable, and effective.”
"The highest added value we have felt from Krejta is their ability to cover our needs in the industry we are in and the comprehensiveness of their team. Krejta's experience has enabled us to achieve the results we needed in this way."
"What we liked most about working with Krejta was that they guided us through the whole process. In the beginning, we came to them with just an idea and a script that they were able to transform into reality. We've had success with the video across dozens of countries around the world, and we've mainly received feedback that it looks very professional."
Are you in?
YOU MIGHT BE ASKING
1. Do you help with brand creation from scratch?
No jasně! Branding děláme hezky od základu – společně projdeme vaši představu o značce a její pozici na trhu. Jak chcete působit? Na koho? Jaké hodnoty a pocity chcete předávat? To všechno hraje roli! Určíme cílové skupiny, nastavíme tonalitu a styl komunikace a vybereme komunikační kanály. Potom navrhneme logo i kompletní vizuální identitu. Vybereme barvy, tvary, fonty… A pak vám na jejich základě postavíme třeba celý web, vizitky nebo různé šablony. Tak, aby do sebe všechno zapadalo a dávalo to smysl.
2. Do you also do repositioning of existing brands?
If that's what will help your brand, we'd be happy to get into it. First, we'll clarify why you're even considering a change in position and if you have an idea of the direction you'd like to take it. If you don't know yet, that's okay – we'll set the direction together. And then we'll dive into the work: from brand personality, target audiences, and communication style to visual identity.
3. What is the difference between branding and communication strategy?
In branding, we go deep beneath the surface, right to the very core of your brand. Together, we'll work our way to understanding why it was created, what principles it follows, and where it should be headed in the coming years. We'll prepare a manual that you can rely on not just for communication, but also for strategic management, recruitment, internal HR, or for international expansion.
A communication strategy is more focused on which customers to approach and how to do it in the near future.
4. Will I get a complete logo, moodboard and colour palette from you as part of the branding?
If you wish, absolutely – in terms of visual identity. People often confuse that with a brand, but it's not the same thing. A lot more goes into a brand. From values, brand personality, and its pillars, through defining target audiences, to an overview of communication topics, positioning, claiming, etc.
5. Do you do a brand and market analysis before starting a collaboration?
A market and brand analysis is where it all begins with. Our brand experts will do a quick research and then during a workshop, they'll go over your brand inside and out to get the best possible idea of what it is now and what you expect from it. Then it's time for a deeper competitive analysis and the preparation of your brand, which we will go over again together and fine-tune the details at a handoff meeting.