ABM STRATEGY FOR B2B COMPANIES
CATCH YOUR BIGGEST B2B FISH
Are you a B2B company, pouring gold into marketing and results are nowhere to be found? Stop burning budget on blanket campaigns that no one reads.
Let us help you identify the most valuable companies in the market and open doors with them. Together, we'll connect your business and marketing into one powerful machine.
HOW ABM MARKETING HELPS B2B COMPANIES
STOP BURNING BUDGETS
Account-Based Marketing (ABM) turns the traditional process on its head - instead of shouting into the dark, it focuses on the most valuable opportunities.
It helps you find the companies and people that really matter, and curate the kind of content that will open doors. The result is key business opportunities and a budget that's used effectively.
THE PROCEDURE?
QUITE CLEAR!
We find your ideal customers (ICP)
Together we will identify the companies that have the greatest business potential for you.
We will map decision makers
We will find out who is involved in the final decision, what really matters to them, and how to address them convincingly and effectively.
We will fine-tune communication
We set up topics and arguments that resonate with the needs of your specific target accounts.
We will target your customers
We connect your business with the right people through personalised channels and tailored content.
AND NEXT?
CUSTOMIZED
CONTENT
AUTOMATION
OUTREACH
SALES
SUPPORT
THIS!
SYNERGY OF MARKETING AND SALES
LEAPFROG YOUR B2B COMPETITORS
With ABM, your sales and marketing department will finally be pulling together. Combine market knowledge with the right tools, give real attention to client profit and watch your investment pay off.
Every company wants its TOP clients - with ABM, you can finally focus fully on getting them!
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We will get back to you with further recommendations within a week at the latest. We will cover you!
FAQ? FACTS!
1. What is the difference between classic lead generation and ABM strategy?
While traditional B2B marketing uses a linear funnel to reach the widest possible audience, ABM turns this model on its head. Instead of collecting large amounts of low-quality leads that often frustrate the sales team, it focuseson in-depth analysis and personalized relationship building with specific, high-value accounts.
The goal is not quantity, but to acquire strategic partners that will bring the highest long-term value to your business. This approach requires much closer collaboration between marketing and sales, working as one integrated team.
2. How long before we see the first real results from ABM campaigns?
ABM is not a sprint, but a strategic, quality-focused process, with early indicators of success, such as increased engagement with target companies, typically occurring within weeks. The speed of closing the deal itself then depends on the length of your standard sales cycle, which is usually shortened by precise targeting of decision makers.
The key is to set realistic expectations and track metrics such as account penetration or pipeline progression rate for a defined list of companies. Consistent implementation of SLAs between teams ensures that no opportunity goes unnoticed and the process is continually optimized based on data.
3. How does ABM help our sales team close more deals?
ABM removes the most common friction point in B2B companies - marketing delivering leads that the business is not interested in. With a common definition of the ideal customer profile (ICP), marketers only get their hands on opportunities that have real business potential. In addition, marketing prepares "ammunition" in the form of personalized content and arguments tailored to specific decision makers, increasing the relevance of each meeting.
The entire process is anchored in an SLA that defines clear commitments from both parties and transforms the marketing and business relationship into an equal partnership focused on a common revenue goal.