Keyword research

What exactly is keyword research?

Keyword research is the cornerstone of every successful website or e-shop. It allows us to identify the specific words and phrases people use in search engines. If your website doesn't target the keywords (KWs) that people actually search for, they simply won’t find you... and they’ll likely end up on your competitor’s site instead.

And what are these “keywords” anyway?

Keywords are search queries that website owners or SEO specialists use to optimize a site, helping it rank in the top positions of search engine results.

Where can you use keyword research?

• Building website architecture
• Creating content strategies
• Developing SEO-friendly content
• Search Engine Optimization (SEO)
• Creating new landing pages
• Copywriting and article writing
• Data support for PPC campaigns
• Keywords as a foundation for SEO analysis

SEO (Search Engine Optimization) is the process of improving your online content so that search engines display it as the top result for a specific keyword.

• It provides the data needed to tailor your content, ensuring more clicks, higher traffic, and increased revenue.
• It saves time when creating PPC ads on Google or Sklik.
• It maximizes relevant and high-converting organic traffic.
• It reveals exactly what content is missing from your site.
• It helps improve your metadata (meta titles and descriptions) to boost visibility.
• It identifies which phrases have high vs. low competition.

Still not sure what it’s all about?

Let’s look at an example: an e-shop selling gardening supplies. This shop has a category called “bird control.” Thanks to proper keyword research, you discover that people also search for terms like “pigeon control” or “swallow control.” By adding these specific categories, you have a much better chance of ranking for these queries. And that is exactly what keyword research is all about.

1. Getting to know your business and market

We dive into your industry to find the most searched terms.

2. Collecting all relevant keywords

We gather keywords using specialized tools and then remove duplicates.

3. Analyzing search volume for every KW

We need to know which keywords are worth your time. If a word has zero search volume, it doesn't make sense to prioritize it.

4. Data cleaning

We remove data with typos, grammatical errors, and incorrect punctuation.

5. Assigning priority

We prioritize keywords based on their relevance to your business and their conversion potential.

6. Sending prioritized KWs to you

You know your business best. We want you to review the list and make sure it aligns with your most profitable products/services.

7. Gathering key data for selected KWs

We look at rankings on Google and Seznam, Sklik CPC, and data from Google Analytics and Google Search Console.

8. Categorization (Classification Analysis)

We group individual keywords into narrower categories or thematic clusters.

9. Creating recommendations how to use it

The final research is packed with value.

That’s why we’ll provide a clear guide on how to implement it on your site. If needed, we can even design your site structure.

• The Human Brain

Our most important tool. Without it, all other software is useless.

• Sklik Keyword Suggestion:

Focused on the Czech market and Seznam search volume.

• Google & Seznam Autocomplete

These offer expanding search terms related to your core keywords.

• Google Ads 

To find keywords along with search volume, trends, and competition levels.

• Google Analytics

For tracking visitor behavior, conversions, and historical data.

• Collabim

One of our go-to tools for precise search volume, rank tracking, and KW expansion.

• OpenRefine

For cleaning and transforming large datasets.

• Ahrefs

Perfect for keeping an eye on the competition and seeing what attracts their customers.

What should high-quality keyword research look like?

There is no "one size fits all" format, but many people offer "keyword research" that barely scratches the surface.

What should a proper analysis should include

• A database of searched keywords and phrases
• Search volume and trends of keywords (KWs)
• Keyword priorities
• Competition levels for each KW
• Categorization of terms
• Current search engine rankings for each KW
• Information about the existance of landing pages for KWs
• Sklik CPC and other metrics
• Data summaries for each category
• Data visualizations and charts
• Actionable recommendations for practice

How long does the keyword research take?

It depends on the industry, but the typical turnaround time is 3 to 5 weeks.

Why choose us?

• We have extensive experience in the field.
• We’ve been perfecting our keyword research process for years.
• We give you a competitive edge.
• We can deliver analysis in English, Czech, and Slovak.
• We’ll walk you through the results and clarify any questions.

Is this exactly what you need? Get in touch.

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