Acquisition
Wait what? What exactly is acquisition?
Acquisition is the process of winning over a customer. Simply put, it’s absolutely anything that leads to a solid seller-buyer connection. It’s the spark that turns a stranger into your client.
Why should I care?
Thinking about where and how to acquire new customers leads to one thing and one thing only: increasing your profit. And let’s be honest, that’s exactly what you're after, right?
Try to map out every possible touchpoint where potential customers might find you. It’s not just about the obvious tools like PPC, e-mail marketing, or those loud pop-ups and banners shouting at you from every corner of the web. Effective acquisition campaigns can also live offline through OOH (outdoor) advertising, TV, radio, print, or engaging online video content.