REFERENCE: WEB DEVELOPMENT FOR TONER DEALERS
Creating a web presentation for PrintLine alternative refills
PrintLine offers a wide range of alternative printer toners made from recycledcomponents that are environmentally friendly and significantly cheaper than the originals.
It was no problem for us to create a website that provides customers with important information and makes it easier for them to choose an alternative cartridge for their printer.
MODERN WEB PRESENTATION
Your product also deserves the best presentation
Building a functional business is hard work. But getting it in front of people is a chapter in itself. The key is not just a good name and visibility on the market, but above all a modern, likeable, functional website. And it doesn't matter if you sell shoes, cakes, art... or printer toners.
SIMPLIFYING THE CUSTOMER JOURNEY
Every customer finds what they are looking for immediately
The idea was to make it easier for PrintLine customers to find out if their printer was compatible with alternative toners. That's why the configurator is located right on the first homepage and the user doesn't have to search for additional information, but can get straight down to business.
CONNECTION TO CONVERSION MEASUREMENT
Three steps to product selection
Filling in the configurator and checking the compatibility of the printer with the toners is a partial conversion step for PrintLine. For this reason, the configurator is programmed so that anyone can complete it. Simply enter three printer parameters - make, series, model - and the list of alternative toners compatible with your printer is ready.
For this utility to work, it was necessary to link product XML feeds and printer XML feeds from two different sources, which allowed the display of individual toners after selecting a printer.
SALES ARGUMENTS
Dump your biggest benefits on your customers
Does your company or product have a number of benefits? Don't be ashamed of them! You need to convince potential customers that you are better than the competition. Are you cheaper? Better quality? Are your products tested for a long time? Do you have another ace up your sleeve? Dump your biggest advantages on the customer and convince them that you are the right choice.
What about the client?
Monika Havelková
Marketingová specialistka
"At Krejta solutions I appreciate especially the useful ideas and tailor-made solutions that come withKrejta's professional approach, which is combined with humanity, friendliness and willingness.
Thanks to this unique balance, we have found the ideal partner in Krejta solutions s.r.o., which has met all our expectations."
